Product
WhatsApp Business API
Structured conversations, automated notifications and agent handover through WhatsApp — replacing the personal number someone set up temporarily two years ago.
A typical scenario
Picture a support inbox, a personal WhatsApp number someone set up temporarily two years ago, and a shared phone three people check at different times. A customer asks about their order status — nobody knows who replied last, whether it is resolved, or how many similar messages came in this week.
Where it breaks down
How it works
Customer messages in
A question, order status request, or support issue sent to your WhatsApp Business number.
Automated routing
The message is routed based on intent and any relevant customer or order context.
Automated or agent response
Approved templates and automated flows handle routine requests; complex ones route to a person.
Reporting
Conversation volume, response times and outcomes are tracked and reported.
Capabilities
Common questions
Is SysGlow an official WhatsApp or Meta Business Partner?
We do not claim official Meta Business Partner or authorised WhatsApp Business Solution Provider status. We build structured integrations against the WhatsApp Business API — confirm your specific requirements with us directly.
Can it fully automate customer support?
It automates routine, template-approved conversations and hands off anything more complex to a live agent. It is not positioned as a full replacement for a support team.
Can it integrate with our CRM?
In many cases yes, but integration scope is confirmed during scoping based on the specific systems and APIs involved.
Ready to see it in action?
Tell us what you are trying to improve. No pitch, just a real conversation about your systems.